Nemertes Impact Analysis:

CubeTree Demonstrates Growing Interest in Social Computing

Privately held CubeTree launched a SaaS-based collaboration suite featuring social computing, Twitter-style messaging, file sharing, blogs, and wikis. CubeTree's launch highlights growing interest in applying social computing concepts to improve enterprise communication and collaboration for distributed and virtual workers.

Nemertes finds 54% of companies evaluating, planning to use, or using social computing within their organizations. Research participants cite growing interest in leveraging the capabilities of popular sites such as Twitter, Facebook and LinkedIn for internal or external collaboration, but in a manner consistent with governance requirements around compliance and security.

Impacts:

Enterprises: Evaluate social computing as a way of improving collaboration and communication for distributed workgroups. Look at both hosted services as well as on-premise offerings that integrate with your existing communication and collaboration applications.

Vendors: Leverage social computing to improve the ability of your communication and collaboration applications to support distributed workers as well as extranet requirements.

Investors: Growing interest in social networking is good news for privately held Jive Software, Telligent, and Worklight as well as IBM Lotus (NYSE:IBM), Microsoft (NASDAQ:MSFT), and Oracle (NASDAQ:ORCL).

Irwin Lazar, Vice President, Communications Research

http://www.nemertes.com/benchmarks/unified_communications_and_collaboration
http://www.cubetree.com/site/press

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