Nemertes Impact Analysis:

Enterprise 2.0 Conference Announcements Reinforce Rising Interest in Social Computing For Business

Enterprise social computing was the theme of last week's Enterprise 2.0 conference as vendors including privately-held Jive, Newsgator, Open Text, Rollstream, Socialtext, Telligent, Tomoye, and IBM (NYSE:IBM) introduced social computing features designed to bring Facebook and Twitter-like capabilities to the enterprise while claiming to meet business needs for security, compliance, and governance. These applications offer features including social networking, blogs, wikis, and micro-messaging, either as stand-alone applications or on top of existing platforms and/or Microsoft (NASDAQ:MSFT) Office SharePoint Server. Thirty nine percent of Nemertes' research participants are using or planning to use social networking tools, driven by the need to improve agility, support ever increasing virtual workers, and to more effectively collaborate across enterprise boundaries.

Impacts:

Enterprises: Take the initiative on assessing social computing tools for your business needs, but keep in mind the need to align them with security, compliance, and governance.

Vendors: If you're not already integrating social computing capabilities, have a strategy for doing so.

Investors: Assess the many startups with an eye to security, compliance, and governance. Additionally, pay attention to those successfully able to integrate with Microsoft's Office SharePoint platform.

Irwin Lazar, Vice President, Communications Research

http://www.nemertes.com/benchmarks/unified_communications_and_collaboration
http://www.e2conf.com/2009/exhibitor-news.php 

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