Nemertes Impact Analysis:

The Environmental Protection Agency (EPA) plans an energy star rating for data centers to begin in June 2010 that incents organizations to improve data center energy efficiency over time. The primary metric is power usage effectiveness (PUE) – based on UPS data - which is a measure of power actually reaching IT equipment.

Power is a significant challenge for data center managers. Half of organizations with mid-sized data centers (5,000 – 50,000 sf) will have insufficient power in 2011. Only 45% of organizations actually measure their power usage and only 15% have power efficiency metrics such as PUE in place.

Impacts:

Enterprises: Asses your PUE and implement a means to monitor.

Vendors: Opportunity for APC (EPA:SU), Eaton (NYSE:ETN), Emerson & Liebert (NYSE:EMR) and Mitsubishi Electric (OTC:MIELY) to instrument for energy star certification.

Investors: Raises focus on power monitoring and management tools from privately held 42U, Modius, Packet Power, Raritan and Sentilla,

Ted Ritter, Senior Research Analyst

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