Nemertes Impact Analysis

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Mozilla Mash-Ups Could Become End-User Mess-Ups

Privately held Mozilla launched Ubiquity: an experimental Web service that
reportedly gives mash-up power to non-technical end-users. Mash-ups-- loosely
connecting two Web services to create a new merged end-user experience--are of
high interest to enterprise IT shops, with 41.9% of participants in Nemertes'
Service Oriented Architectures and Applications benchmark already using
them.

As one online retailer states, his company "uses extensive mash-ups" and that
"it has fundamentally changed the way things work by enabling new functionality
for partners and customers." However, end-users building their own mash-ups
raise the need for governance and security procedures that extend beyond the
data center to the browser.

Impacts:

Enterprises: Get in front of end-user demand and experimentation with
Ubiquity.

Vendors: SOA Governance vendors including HP (NASDAQ:HPQ), IBM (NYSE:IBM),
Oracle (NASDAQ:ORCL) and privately held SOA Software must extend monitor and
control to end-user mash-ups, like Ubiquity.

Investors: Ubiquity is indicative of broader developments afoot for browser
functionality: watch Microsoft (NASDAQ:MSFT) and Google (NASDAQ:GOOG).

Ted Ritter, Research Analyst

http://www.eweek.com/c/a/Application-Development/Mozilla-Ubiquity-Enables-Mashups-For-Dummies-Via-Firefox/?kc=rss
http://www.nemertes.com/benchmarks/nemertes_benchmark_softwareoriented_architectures_and_applications