Companies Adopting Mobility Strategies See 60% Increase in Productivity

NEW YORK, NY – Sept, 9, 2008 – Businesses adopting mobility strategies are 60% more likely to note a positive impact on sales from mobility applications, according to a recent Nemertes Research report, Unified Communications & Collaboration: Mobility and Business Transformation. The study found the number of companies that experience a positive impact on revenues from mobility applications increased from 25% to more than 40% when they also have a strategic plan in place.

The research, based on hours of conversations with IT executives, finds that enterprises deploying mobility solutions in the context of a larger strategic plan improve their chances of a positive return from mobility technology by more than 15%. ”IT executives often ignore formal planning in the rush to deploy new technology,” says Dr. Mike Jude, senior research analyst with Nemertes. “Such
planning on the front end makes a positive impact of the new technology more
likely.”

Additional benefits from mobility planning include improved times savings, with 60% of enterprises reporting a positive impact on time reduction associated with the deployment of mobility technology.

Other key findings of the research include:

• The median rate of mobility application spending is more than $1,250 per mobile employee.

• Unified communications planning now includes mobility.

• Mobility planning is increasingly taking into account carrier standards adoption.

This benchmark, which provides significant new information on the state of unified communications and mobility, includes data from 117 companies and 134 IT executives. More than 57% of these participants indicate that they have or are developing mobility plans.

“If your company doesn’t have such a plan, now is the time to develop one,” says Jude. “Companies that have not strategized the use of mobility are much more likely to indicate that their wireless budgets are out of control.”

About the Benchmark
This study is part of an eight-volume benchmark titled, “Unified Communication and Collaboration.” These reports examine several key areas including organizational strategies, UC applications, Web 2.0 and collaboration technology, mobility, voice over IP and video over IP.

About Nemertes Research
Nemertes Research is a research-advisory firm that specializes in analyzing and quantifying the business value of emerging technologies. You can learn more about Nemertes Research at our Website, www.nemertes.com.