Amazon’s DynamoDB Service Demonstrates IaaS Approach to Big Data

Companies lookingfor an Infrastructure as a Service (IaaS) solution to support their growing data requirements have a new option: Amazon (NASDAQ:AMZN) Web Services (AWS) has launched DynamoDB NoSQL database service. DynamoDB’s basis is Amazon’s three-year-old NoSQL database language, whose claim to fame is scalability and flexibility in storing and serving up vast amounts of data. DynamoDB’s simple cloud interface allows IT personnel to easily dial up or reduce capacity, as opposed to the complex provisioning, configuration, operation and scaling needed in traditional databases. DynamoDB is looking to attract pilot programs from enterprises, offering a free tier with 100 MB of storage and 5 writes/10 reads second (approximately 40 million requests a month).

About 50% of companies select their managed/hosted services based on features, and 47.2% look for the best value. If Amazon maintains feature and cost parity with traditional data base infrastructure, and stays clear of the uptime issues seen with AWS’ ECS (E-Commerce Services), DynamoDB will provide a compelling big data solution.

Impacts:

Enterprises: If you have big data storage issues, or are looking to lower database costs, evaluate DynamoDB’s free pilot program.

Vendors: Look to license/implement NoSQL in an appliance like Oracle (NASDAQ:ORCL) has for companies who won’t or can’t put data in the cloud.

Investors: IaaS is catching on; in addition to Amazon, look for positive effects for companies such as Google (NASDAQ:GOOG), HP (NYSE:HP), IBM (NYSE:IBM), and Verizon Business (NYSE:VZ).