SIP’s Next Big Play: Video Conferencing

Thanks to the promise of open interconnectivity optimized for IP networks, SIP, the Session Initiation Protocol, has emerged as the de facto signaling standard for unified communications, including Voice Over IP (VOIP). Now, the rise of unified communications is pushing SIP into the world of videoconferencing, offering the potential for easier integration among disparate applications and interconnectivity across corporate boundaries. Enterprise IT architects should demand SIP support from their vendors and they should look to solutions that let them easily integrate existing H.323 solutions with emerging architectures based on SIP.