Strategic and Tactical Guidance

INTERNAL

EXTERNAL

STRATEGIC     

• Advise on product portfolio and roadmap
• Recommend acquisition/partner candidates and/or funding sources
• Advise on pricing, geographic positioning, go-to-market strategies

• Speak at major industry events, user groups
• Review company presentations and strategic documents
• Personally broker strategic introductions with prospective partners/investors

TACTICAL

•  Review and evaluate detailed product/service pricing 
• Prioritize and recommend product/service features
• Conduct competitive and SWOT analysis by product/service category
• Make investment recommendations (including buy/build purchase decisions)

• Review and generate quotes and statistics for press releases
• Review and evaluate marketing presentations
• Speak at webinars and events
• Review and evaluate product/service naming and positioning