Google announced Android for Work today, unveiling its new tools and strategy for using Android devices in the workplace.
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- Big Data, Analytics and Virtualization
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- Mobile and Network Services
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YES! Typically, when we think of enterprise mobility, it’s a very different beast. The majority of announcements in the greater collective of the mobile world are aimed at the consumer side.
Email, the scourge of today’s workforce that keeps millions upon millions from actually getting anything done seems to exist as a necessary evil in the corporate collaboration environment.
Android Users’ Cellular Preference Vs. iOS Highlights Mobile OS Differences
Although Android continues to dominate both US and global markets in terms of devices, Akamai’s web browsing analytics show that roughly 60% of mobile web usage is created by iOS devices versus only 20% via Android. Specifically, Android owns 75% of the global smartphone market as opposed to iOS’ 15% share. Android’s popularity is even more pronounced in countries with large low-income populations; 90% of Chinese smartphone users are on Android devices. These usage numbers come from mostly US-based sites, so it’s possible a global sample would indicate different usage trends. Android cellular traffic edges iOS, while iOS traffic is mostly Wi-Fi; Android users’ preference for cellular is likely a result of user inexperience or interface differences.
Enterprise device adoption trends differ from overall markets, driven largely by Android security concerns and iOS’ popularity with higher income knowledge workers. Consequently, the average organization’s device population is 45% iOS and only 24% Android, though Android enterprise growth is expected due to ongoing Google and Original Equipment Manufacturer (OEM)-driven security initiatives.
ETA Bottom-Line: Due to Wi-Fi’s lower costs, particularly if your company owns or reimburses employee data plans, look to train workers and setup phones to automatically choose Wi-Fi over cellular. If you have a large or growing Android device population, this is of particular importance given Android users’ tendency to prefer cellular.