BlackBerry OS10’s Imminent Release Underscores RIM’s Last Chance

November 15, 2012

RIM has begun testing its revamped BlackBerry OS10 devices with over 50 carriers around the world in preparation for a launch slated for the first quarter of 2013. The company has also started developing apps, enterprise services and presenting devices to select business customers. After a summer of extremely low financial results, in addition to pushing back the launch of BB10 devices from late 2012 to 2013, investors and customers alike are hoping for spectacular products.

Adding to RIM’s troubles, Windows RT and Phone 8’s recent launch has demonstrated Microsoft’s desire to capture the enterprise smartphone and tablet market. Similarly, iOS and Android have been eroding RIM’s dominance in the enterprise; over 96% and 78% of companies support iOS and Android today, respectively.

BTA Bottom Line:

iOS and Android’s require infrastructure like Mobile Device and Application Management (MDM/MAM) for enterprise capabilities and security. Compare BB10’s capabilities, computing the costs of devices, company provisioned voice and data plans and BlackBerry Enterprise Server (BES).