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At the recent Genesys 2015 G-Force, I saw a futuristic demo in which pressing a button on a broken fridge automatically connected a person to a live agent to report an issue.
Citrix’ Purchase of Zenprise Highlights Varying MDM Requirements
Citrix announced its intent to purchase Mobile Device Management (MDM) vendor Zenprise for approximately $335 Million. The move indicates that Citrix is looking to bolster its existing cloud and virtualization MDM tools by adding Zenprise’s device-level, Data Leakage Prevention (DLP) and Bring Your Own Device (BYOD) focus to its portfolio. Different MDM delivery models are better suited to varying business needs, which include purchasing models, security requirements, device population/types, app usage, country-specific privacy regulations and more. Most MDM’s today are built around virtualization, native device configuration or secure containers; Citrix hopes to offer IT departments all of these options via their acquisition of Zenprise.
Forty-six percent of companies are using an MDM solution today and 84% expect to have deployed the technology by the end of 2013. While most companies (66%) report that securing data is the primary driver behind their MDM purchase, other key requirements include device management (21%), enterprise app stores (3%) and asset management (3%).
ETA Bottom Line:
If your company has role definitions that require various app, device and purchasing management policies, evaluate enterprise mobility solutions such as Citrix’ forthcoming solution.