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At the recent Genesys 2015 G-Force, I saw a futuristic demo in which pressing a button on a broken fridge automatically connected a person to a live agent to report an issue.
Clientless CRM Connector Underscores Cloud UC Demand
ShoreTel launched an application integration product called AppFuse, the first new product for cloud-based ShoreTel Sky. The API ties UC and contact center systems to Salesforce.com,. Because AppFuse is "cloud-to-cloud," no desktop clients are required, and varied mobile devices can be supported. Cost savings is the primary driver for using hosted VOIP/UC. 70% of businesses cite reduced cost factors, including bundled costs per-user, operational and infrastructure costs as reasons to migrate to hosted UC. In addition, 69% of businesses are now supporting a cell phone BYOD strategy and users should be able to access AppFuse without any issues. SalesForce and Microsoft both have products that compete with ShoreTel’s Sky AppFuse.
BTA Bottom Line: IT managers using or evaluating ShoreTel cloud services for their business should evaluate this clientless API for connection to SalesForce cloud services against SalesForce’ own products and others to reduce infrastructure and operational costs.