Ericsson “Bowser” Demonstrates need for proactive WebRTC Strategy

January 7, 2013

Ericsson’s recently introduced “Bowser” mobile web browser leverages WebRTC, an emerging technology allowing any browser to function as a voice/video/messaging client, to enable any two mobile end-points to directly communicate, without the need for centralized servers or rate-based telco services. Browser-to-browser communications is just one application of WebRTC, other potential uses include leveraging a browser as an alternative to a dedicated UC clients, or enabling “click-to-call” voice/video for customers accessing company websites to connect directly to contact centers.

Ericsson’s move is but just one innovative application of WebRTC. Startups such as Addlive, Hookflash, Tokbox, Twilio, Voxeo, and Zingaya are delivering APIs enabling customers to build their own WebRTC-enabled applications, while others including Bistri, FrisB, Tenhands, and Vidtel are already delivering browser-based voice and /or video services that leverage WebRTC.

ETA Bottom Line:

Those responsible for mobility, customer service, and unified communications planning should stay abreast of WebRTC developments. Work with your vendors to understand their WebRTC roadmaps, and carefully follow emerging consumer-focused services.