New Offer Illustrates Demand for UC in the Cloud

February 20, 2013

IT managers are often looking to cloud-based UC offers to make deployment easier, shift up-front capital costs to operational expenses, and provide an expeditious upgrade path as new applications and features emerge. Vendors of all kinds are diversifying into the cloud UC market. Genband has joined the foray by announcing its new, cloud-based UC offer as part of its "Making Networks Smarter" campaign. The offer includes VOIP, collaboration, audio and video conferencing, multimedia messaging, RC mobility and video in a multilevel, multi-tenant service environment aimed at enterprises and service providers (SPs). Delivery models include cloud, Software as a Service (SaaS) and Hybrid. Offers can be branded down to the enterprise level providing SPs extended reach. More components of this service are expected to be offered in the near future.

Cloud adoption of UC is trending upwards with 25% of companies implementing, planning to implement or evaluating cloud-based UC services. It is also important to note that 57% of companies consider cloud roadmaps important in UC buying decisions. Other cloud UC vendors include ShoreTel, Broadcore, Interactive Intelligence, Avaya, Cisco, AT&T, Verizon and others.

ETA Bottom Line:

Companies interested in cloud-based UC should discuss roadmaps with prospective vendors to ensure the best service for their needs. As this segment grows, watch for new trends to help minimize costs and sustain investment protection.