Windows Phone 8 Highlights Importance of Integration, Low Switching Costs

November 8, 2012

Windows Phone 8 (WP8), which will be rolled out via carriers in the U.S. in November, will include a litany of new features designed to make the upgrade less jarring than past releases. For instance, users who are heavily vested in Apple’s iTune’s will be able to sync their WP8 device with their existing music, photos, videos, etc. Also, users can sync their WP8-specific data, such as text messages, apps, and bookmarks, with SkyDrive, a service similar to Apple’s iCloud. From a developer perspective, Windows 8 RT for tablets and laptops have the same codebase as WP8, allowing them to create common apps once for all Windows mobile platforms. Furthering their focus on integration, Microsoft has developed WP8-compatible Rich Communications Suite (RCS) Application Programming Interfaces (API)s for Voice Over IP. These allow popular programs, such as Skype or Qik, to use the native dialer. Other notable inclusions are an Office suite, Near Field Communications (NFC), competitive screen resolutions, and multiple processing cores.

Previous versions of Windows Phone 7 and 7.5 fared average in the consumer market, but picked up little market share in the enterprise. Comparatively, iOS and Android enjoy 96.3% and 70.4% adoption, respectively.

BTA Bottom Line:

Evaluate the advantages of Microsoft’s focus on compatibility across Windows 8’s mobile app code-base, as well as enterprise integration capabilities for VOIP and Office.